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HOSTED BY ANSIRA
WEDNESDAY, APRIL 26
8:00am - 6:30pm ET, Waldorf Astoria Buckhead Hotel
Another year built on the 3 C's of EiQ: Content, Connections, (and Cocktails). Our 2023 agenda brings together the industry experts and movers & shakers paving the way for inbox, CX, and loyalty innovations.
Stay tuned for the full speaker lineup!
8:00am-9:30am | REGISTRATION
8:30am-9:30am | BREAKFAST & NETWORKING
Get ready for a packed day of content with breakfast and mingling with industry peers.
9:45am | THE INBOX INTIMACY CONUNDRUM, FEATURING FORRESTER
Guest speaker, Forrester Principal Analyst Shar VanBoskirk joins us to share insights from just released research surveying Forrester's ConsumerVoices Market Research Online community (MROC) in the US, UK, and Canada that illuminates The Inbox Intimacy Conundrum. This research will reveal some hard to hear consumer sentiment but offer marketers the insights they need to create an empathetic connection with email recipients, honor subscriber choices, and be human amidst all possible automation.
10:30am | BREAK
10:50am | 7 TANGIBLE WAYS TO INTEGRATE EMPATHY INTO MARKETING
Empathy, or the ability to understand and share the feelings of another, is a key construct in brand marketing today. Hear from Ansira's own Renee Beard, VP, Strategy as she shares in-market brand empathy examples in action and outlines tangible ways everyone can integrate empathy into their marketing communications.
11:15am | THE ART OF EXPLORATION: AN INTERACTIVE KEYNOTE & WORKSHOP
Everyone looks, but only a handful of us SEE. In this hands on workshop, our keynote speaker Deanna Marsigliese, Pixar Studios' Animation Art Director and Illustrator, will guide us in the principals of Curiosity, Meaning, and Intuition while we find inspiration in the most (seemingly) ordinary things.
12:15pm-1:30pm | LUNCH
1:35pm | UNEXPECTED BRILLIANCE: A GUIDE TO HARNESSING EXCELLENCE IN DIGITAL EXPERIENCES
In this session, MQ Qureshi, Director of Digital Product Experience at ClearChoice will showcase his perspective on how you can improve the customer journey and remove friction for your consumers regardless of if you're just starting your career or looking to drive organizational transformation from within the C-suite.
1:55pm | EDGE OF THE INBOX
EiQ's signature session will explore innovation in the inbox touching on the role of AI, creative, and design systems to drive valuable engagements with consumers.
2:15pm | DRIVING CUSTOMER ENGAGEMENT WITH RESPECT
Hear expert perspectives on ways in which brands can successfully approach driving customer engagement via email, while protecting customer data.
3:00pm | NETWORKING BREAK
3:30pm | THE VALUE EQUATION IN MODERN LOYALTY
Creating lasting brand love requires an equal value benefit exchange between brand and consumers. This panel discussion will delve into the various ways brands can bring that equation to life and continue to evolve their integrated loyalty programs.
4:15pm | PERSONALIZATION AND THE DATA CONNECTION
Delivering the right communication to the right customer at the right time requires great messaging and great data. Learn from brand marketer use cases how marketing technology is used to their advantage to drive customer acquisition and retention.
5:15pm-6:30pm | 2023 AWARDS CEREMONY & COCKTAIL RECEPTION
Did someone say cocktails? Celebrate a successful day of content and connection while we recognize the winners of the 2023 EiQ Awards: The Email Maverick, The Email Whiz, The CX Conductor, and The Loyalty Luminary.
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