APRIL 5, 2022 | VIRTUAL | HOSTED BY ANSIRA
2022 EiQ AGENDA
9:30 AM - 3:30 PM CT | April 5, 2022
A warm welcome and run down on what's to come.
Andy Arnold - President & Chief Revenue Officer @ Ansira
Kelly Jo Sands - Chief Marketing Officer @ Ansira
Make Some Noise: Open the Throttle & Dominate Your Marketplace
Ken shares his fascinating story of how all businesses can—by focusing on harnessing the basic drivers of human behavior—improve their competitiveness and avoid commoditization in the most difficult marketing environments. The road to building a vocal customer base, creating a passionately loyal culture, and developing leaders who inspire & motivate starts here. Let’s challenge ourselves to consider what we are willing to do today that is more innovative than yesterday.
Ken Schmidt - former Director of Communications @ Harley-Davidson
Lunch & Break
Edge of the Inbox
EiQ’s signature session will once again prove that it is an exciting time to be making email. The 5th annual deep dive will give insight into the trends and innovation driving email engagement today.
Dylan Taylor-Smith, Sr. Director, Digital Guest Experience @ Brinker International
Brooke McDaniel - Marketing Automation Manager @ Kickstarter
Wayne Miller - Director of Lifecycle Marketing @ SoFi
Moderator: Laura Sullivan - Senior Vice President, Creative @ Ansira
Creating Connections Across Sales & Marketing to Drive Growth
Expert panel focusing on the ways in which a collaborative and cohesive relationship between sales and marketing leads to growth.
Alice Ko - Senior Email and Demand Generation Manager @ PureStorage
Semonna McNeil - CEO @ New Client Magnet
Nat Johnson - VP Global Customer Success @ Phrasee
Moderator: Natalie Jackson - Director of Demand Generation @ CBIZ
Connect to Keep:
Embracing customers’ changing needs, online and offline, requires a clear strategy for engagement and a long-term focus on building and maintaining loyalty. Hear direct brand perspectives on how to keep customers connected today.
Colette Kline - Program Lead, Owned Media @ Domino's
Hajar Mitchell - Senior Manager of CRM @ Edible Arrangements
Devin O'Toole -Senior Manager of Digital Marketing @ Raymour & Flanigan Furniture
Moderator: Kelly Jo Sands - Chief Marketing Officer @ Ansira
Human Connection Through Technology Enabling Personalization
Dynamic discussion from industry leaders at Bloomreach, Oracle CrowdTwist, MessageGears sharing their insights on the impact of technology enabled, personalized customer experiences.
Brian Walker, Chief Strategy Officer @ Bloomreach
Emily Rudin - Head of Loyalty Product, Strategy & Growth @ Oracle Crowdtwist
Taylor Jones - Vice President of Solutions @ MessageGears
Moderator: Katie Dawson - Vice President, Technology Alliances @ Ansira
Content is King:
Building Community Through CX
Content is powerful. It's a way to connect, inspire, and inform. Join Teladoc and Adobe as they discuss the need for connected content to power immersive customer experiences and drive sales.
Thomas Swanson - Head of Industry for Health & Life Sciences @ Adobe
Travis Klein - Senior Design Director @ Teladoc Health
Moderator: Erin Zaborac - Senior Sales Enablement Manager @ Ansira
EiQ 2022 Trend Report
In an everchanging digital ecosystem, trends are evolving constantly, and brands who can adapt to these changes see the highest ROI on their marketing efforts and customer growth. Join us for actionable takeaways!
Megan DuBose - Vice President of Strategy @ Ansira
Shar VanBoskirk - Vice President & Principal Analyst @ Forrester
EiQ Awards Ceremony
Recognizing the winners of the 2022 EiQ Awards, The Email Maverick, The Email Whiz, The CX Conductor and The Loyalty Luminary.