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APRIL 5, 2022 | VIRTUAL | HOSTED BY ANSIRA

2022 EiQ AGENDA


9:30 AM - 3:30 PM CT | April 5, 2022
9:30

Opening Welcome

A warm welcome and run down on what's to come.

  • Andy Arnold - President & Chief Revenue Officer @ Ansira

  • Kelly Jo Sands - Chief Marketing Officer @ Ansira

10:25

Keynote

Make Some Noise: Open the Throttle & Dominate Your Marketplace

Ken shares his fascinating story of how all businesses can—by focusing on harnessing the basic drivers of human behavior—improve their competitiveness and avoid commoditization in the most difficult marketing environments. The road to building a vocal customer base, creating a passionately loyal culture, and developing leaders who inspire & motivate starts here. Let’s challenge ourselves to consider what we are willing to do today that is more innovative than yesterday.

  • Ken Schmidt - former Director of Communications @ Harley-Davidson

12:00

Lunch & Break

1:30

Edge of the Inbox

EiQ’s signature session will once again prove that it is an exciting time to be making email. The 5th annual deep dive will give insight into the trends and innovation driving email engagement today.

  • Dylan Taylor-Smith, Sr. Director, Digital Guest Experience @ Brinker International

  • Brooke McDaniel - Marketing Automation Manager @ Kickstarter

  • Wayne Miller - Director of Lifecycle Marketing @ SoFi

  • Moderator: Laura Sullivan - Senior Vice President, Creative @ Ansira

2:20

Creating Connections Across Sales & Marketing to Drive Growth

Expert panel focusing on the ways in which a collaborative and cohesive relationship between sales and marketing leads to growth. 

  • Alice Ko - Senior Email and Demand Generation Manager @ PureStorage

  • Semonna McNeil - CEO @ New Client Magnet

  • Nat Johnson - VP Global Customer Success @ Phrasee

  • Moderator: Natalie Jackson - Director of Demand Generation @ CBIZ

Connect to Keep:
Brand Panel

Embracing customers’ changing needs, online and offline, requires a clear strategy for engagement and a long-term focus on building and maintaining loyalty. Hear direct brand perspectives on how to keep customers connected today. 

  • Colette Kline - Program Lead, Owned Media @ Domino's

  • Hajar Mitchell - Senior Manager of CRM @ Edible Arrangements

  • Devin O'Toole -Senior Manager of Digital Marketing @ Raymour & Flanigan Furniture

  • Moderator: Kelly Jo Sands - Chief Marketing Officer @ Ansira

9:40

Human Connection Through Technology Enabling Personalization

Dynamic discussion from industry leaders at Bloomreach, Oracle CrowdTwist, MessageGears sharing their insights on the impact of technology enabled, personalized customer experiences. 

  • Brian Walker, Chief Strategy Officer @ Bloomreach

  • Emily Rudin - Head of Loyalty Product, Strategy & Growth @ Oracle Crowdtwist

  • Taylor Jones - Vice President of Solutions @ MessageGears

  • Moderator: Katie Dawson - Vice President, Technology Alliances @ Ansira

11:10

Content is King:
Building Community Through CX

Content is powerful. It's a way to connect, inspire, and inform. Join Teladoc and Adobe as they discuss the need for connected content to power immersive customer experiences and drive sales.

  • Thomas Swanson - Head of Industry for Health & Life Sciences @ Adobe

  • Travis Klein - Senior Design Director @ Teladoc Health

  • Moderator: Erin Zaborac - Senior Sales Enablement Manager @ Ansira

1:00

EiQ 2022 Trend Report

2:00

In an everchanging digital ecosystem, trends are evolving constantly, and brands who can adapt to these changes see the highest ROI on their marketing efforts and customer growth. Join us for actionable takeaways!

  • Megan DuBose - Vice President of Strategy @ Ansira

  • Shar VanBoskirk - Vice President & Principal Analyst @ Forrester

EiQ Awards Ceremony

Recognizing the winners of the 2022 EiQ Awards, The Email Maverick, The Email Whiz, The CX Conductor and The Loyalty Luminary.

3:00