2021 AGENDA

Two fully-packed days. Tons of great content and experiences. 
One truly unique virtual gathering.

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DAY 1 OVERVIEW

April 21, 2021 | 11am-3:30pm ET

Jump to Day 1 details —>

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DAY 2 OVERVIEW

April 22, 2021 | 1pm-5:30pm ET

Jump to Day 2 details —>

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DAY 1 AGENDA DETAILS

11:00am-11:30am ET KEYNOTE: MATTHEW LUHN (FORMER LEAD STORYTELLER & ANIMATOR AT PIXAR STUDIOS)

Kick EiQ off with a dynamic opening from Matthew Luhn. He'll bring his storytelling experience in Hollywood and with Fortune 500 companies to the EiQ stage and leave you with takeaways for creating exceptional experiences.
Matthew Luhn

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11:30am-12:00pm ET THE CONNECTED CUSTOMER EXPERIENCE: REACHING ACROSS CHANNELS, SEGMENTS & SILOS 

Learn how to weave together your customer data, marketing technology and content to deliver a truly seamless experience at scale that's exceptional for all.
Jim Lyski (CarMax), Chris Koehler (Box) &  Mike Weaver (Ansira)
 
12:00pm-12:15pm ET BREAK

12:15pm-12:45pm ET EMPATHY VS. DATA: HOW TO MARRY TWO DIVERGENT FORCES & DRIVE YOUR EMAIL FORWARD

Data-driven programs are the gold standard of email. But now more than ever, empathy is a pivotal force for companies when it comes to their email programs, clients and other stakeholders. Dive deep with experts from various backgrounds on how to leverage data while creating authentic inbox experiences in a post-COVID environment.  
Mandy Huang (Goldman Sachs),  Naomi West (Invoice2Go) & Melissa Pringle (Ansira)

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12:45pm-1:15pm ET EiQ FLASH POINTS

Choose the topic that interests you the most from these fast-paced breakouts:

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• DEI in Email & CX – Leaders or Laggards? | Diversity, Equality and Inclusion isn’t just a collection of corporate priorities– it’s a generational and cultural cry for change. After hosting the industry’s first live discussion about diversity at EiQ 2017, we’ll hold an equally frank discussion about where our industry stands now and what every leader and marketer must do to drive meaningful impact in our industry. 
  Kristin Bond (Girl Scouts), Charma Parker (The Home Depot) & Alice Li (Squarespace) 

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• Remaining Relevant in Trying Times | What a dumpster fire 2020 was on multiple fronts. As it required more quick-turn communications than ever before, email continued to be the workhorse of marketing. This session will investigate how email’s role can be equally effective and important in a world where every week spins shocking new headlines as well as how to stand out among a doomscrolling era. 
  Wayne Miller (NBA) 

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• How to Build Loyalty Strategies for the Rest of Us | As more brands successfully enter the loyalty arena, customers are becoming accustomed to these innovative offerings. This session will focus on creating loyalty strategies for marketers in less traditional industries.
  Klaus Werner (Systemax)   
   

• The Rise of Customer Expectations & How CRM Serves Them | Customers’ expectations are at an all-time high. From creating flawless app engagements to sending special offers at the right moment, your CRM must serve up the data to deliver these personalized and dynamic experiences. This session will cover how a once old school acronym now sits front and center for your hyper-relevant strategies.
  Jay Jhun (Focus Brands) & Katie Shire (Giant Eagle)

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• Back to The Cookieless Future | With the demise of third-party cookies, the digital world is being thrown into eminent chaos and disruption, leaving customers with fractured brand experiences. Now is the time when traditional channels become the savior and guiding light for digital formats.

      Raj Choudhury (Ansira), Joanna McNeil (Ansira) & Josh Goodin (Sincro)  

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1:15pm-1:45pm ET EDGE OF THE INBOX

EiQ’s signature session will once again prove that it is an exciting time to be making email. Settle in to see what’s on the forefront of email innovation.
Emily Randall (Chick-fil-A), Jay Oram (Interactive Email Specialist) & Laura Sullivan (Ansira)

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1:45pm-2:00pm ET DRIVING COMMERCE IN A COVID WORLD

As commerce becomes increasingly tied to the online CX, the most successful businesses are leveraging CRM and email to scale this new landscape. Learn proven strategies and tactics to attract and transact with customers in our post-COVID world.
Morgan Chemij (Hewlett Packard)

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2:00pm-3:30pm ET EiQ AFTERHOURS

Grab your box of EiQ InterActivities and join us for some fun with our EiQ sponsors.

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DAY 2 AGENDA DETAILS

1:00pm-1:30pm ET KEYNOTE: DR. MARCUS COLLINS (FORMER HEAD OF DIGITAL STRATEGY FOR BEYONCÉ)

Start your day with inspiration and insights from Dr. Marcus Collins, an award-winning advertising and brand strategist. Marcus' expansive digital marketing experience will help you create contagious ideas that excite your audience to take action.
Dr. Marcus Collins

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1:30pm-2:00pm ET EMAIL & LOYALTY: THE MAGICAL DUO 

Loyalty programs have evolved into powerhouse data platforms that can delight your brand’s best customers. Dive deep into how email can be more than a delivery platform for transactions and promotions. See how it can make your brand even stickier through brilliant segmentation, AI and content.   
Trisha Habucke (Ford), Edithann Ramey (On the Border), Corbitt Burns (Southwest) & Kelly Jo Sands (Ansira)

2:00pm-2:15pm ET BREAK

2:15pm-2:45pm ET EMAIL DESIGN SYSTEMS FOR COMPLEX ORGANIZATIONS (& CHAOS)

The inbox must deliver unique, relevant experiences to engage today’s always-connected customer. Find out how design systems allow you to effectively and efficiently scale your creative and content to deliver the right message at the right time. For real.
Victoria O'Neill (Mercedes), Crystal Ledesma (Zillow) & Candy Bernhardt (Ansira)

2:45pm-3:15pm ET EiQ FLASH POINTS 

Choose the topic that interests you the most from these fast-paced breakouts:

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• Building the Dream: Making a Fully Dynamic Email Program a Reality | Learn directly from an ecommerce giant that built a dynamic program from the ground up, delivering custom messages on each and every send. 
  Julie DeForest (Overstock)
   

• Email's Secret Super Brains | Email marketers have a lot in common, but some have more in common than you realize. Unique brain differences give some geeks an edge. Find out what that means and what you can learn from some of email's savviest unicorns, innovators and evangelists.
  Jen Capstraw (Women of Email) & Skyler Holobach (Women of Email)

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• How to Be an Engineering & Marketing Whisperer | The best email programs blend art and science, tech and marketing into one common language, propelling companies forward. Find the magic words that can break down the digital silos and get your program humming.  
  Somia Farid Silber (Edible Arrangements) & Sue Cho (Calm)
   

• Growth Hacking: Doing Amazing Things with Less | Growth hacking isn't just for buzzy Silicon Valley startups. This session will shine the spotlight on the marketing heroes with lean teams and budgets that also hold ambitious goals that are crucial to drive a business up and forward.
  Jenn Clauss (Advisor Group) & Beth Bengtson (Working for Women)

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3:15pm-3:45pm ET 10 GAME-CHANGING TRENDS YOU CAN’T IGNORE IN 2021 

This fun and forward-looking session looks into developments that will impact CX & loyalty, the marketplace and the world.
Daz McColl (Neiman Marcus), Julia Perry (Cracker Barrel) & Amanda Goodwin (Ansira)

3:45pm-4:00pm ET EiQ AWARDS 

We’ll recognize the winners of the 2021 EiQ Awards, The Email Maverick, The Email Whiz, The CX Conductor and The Loyalty Luminary.
 

4:00pm-5:30pm ET EiQ AFTERHOURS

Grab your box of EiQ InterActivities and join us for some fun as we celebrate another great EiQ.

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Cocktail Creation
4:40PM ET

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Freestyle Rapper
5:00PM ET

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Flashes of Inspiration
4:20PM ET

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Cocktail Creation
4:00PM ET

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