2021 AGENDA

Two fully-packed days. Tons of great content and experiences. 
One truly unique virtual gathering.

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DAY 1 AGENDA DETAILS

11:00-11:20AM KEYNOTE: EXPERIENCE IS EVERYTHING

Creating exceptional experiences is more important than ever. Our special keynote will discuss how to leverage innovation, inspiration and a customer-centric view to create a memorable and connected experience.

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11:20-11:50AM THE CONNECTED CUSTOMER EXPERIENCE: REACHING ACROSS CHANNELS, SEGMENTS & SILOS 

Cross-channel orchestration is all the rage--but few brands truly deliver a seamless experience at scale. Learn how CDPs, DMPs, cookies and content can be woven together to create an exceptional customer experience for all.  

11:50-12:20PM EMPATHY VS. DATA: HOW TO MARRY TWO DIVERGENT FORCES & DRIVE YOUR EMAIL FORWARD

Data-driven programs are the gold standard of email. But now more than ever, empathy is a pivotal force for companies when it comes to their email programs, clients and other stakeholders. Dive deep with experts from various backgrounds on how to leverage data while creating authentic inbox experiences in a post-COVID environment.  

 
12:20-12:30PM BREAK

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12:30-12:55PM EiQ EXPERIENCES (DETAILS TO COME)

Give your brain a break and pick an interactive experience to attend with an EiQ sponsor as your host.

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12:55-1:20PM EiQ FLASH POINTS

Choose the topic that interests you the most from these fast-paced breakouts:

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• DEI in Email & CX – Leaders or Laggards? | Diversity, Equality and Inclusion isn’t just a collection of corporate priorities– it’s a generational and cultural cry for change. After hosting the industry’s first live discussion about diversity at EiQ 2017, we’ll hold an equally frank discussion about where our industry stands now and what every leader and marketer must do to drive meaningful impact in our industry. 
   

• Remaining Relevant in Trying Times | What a dumpster fire 2020 was on multiple fronts. As it required more quick-turn communications than ever before, email continued to be the workhorse of marketing. This session will investigate how email’s role can be equally effective and important in a world where every week spins shocking new headlines as well as how to stand out among a doomscrolling era. 
   

• Building the Dream: Making a Fully Dynamic Email Program a Reality | Learn directly from an ecommerce giant that built a dynamic program from the ground up, delivering custom messages on each and every send.   
   

• The Rise of Customer Expectations & How CRM Serves Them | Customers’ expectations are at an all-time high. From creating flawless app engagements to sending special offers at the right moment, your CRM must serve up the data to deliver these personalized and dynamic experiences. This session will cover how a once old school acronym now sits front and center for your hyper-relevant strategies.

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1:20-1:30PM EiQ AWARDS 

We’ll recognize the winners of the 2021 EiQ Awards, The Maverick and The Whiz.
 
 

1:30-2:15PM EDGE OF THE INBOX

EiQ’s signature session will once again prove that it is an exciting time to be making email. Settle in to see what’s on the forefront of email innovation.

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2:15-2:30PM EMAIL WHEEL OF FORTUNE

Would you like to buy a vowel? Perhaps you’d rather sit back and watch the brave contestants test their email knowledge as the wheel spins.

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DAY 2 AGENDA DETAILS

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1:00-1:20PM SURPRISE KICKOFF

Get ready for an unexpected treat that's sure to get you fired up for day 2 of EiQ.

1:20-1:50PM EMAIL & LOYALTY: THE MAGICAL DUO 

Loyalty programs have evolved into powerhouse data platforms that can delight your brand’s best customers. Dive deep into how email can be more than a delivery platform for transactions and promotions. See how it can make your brand even stickier through brilliant segmentation, AI and content.   

1:50-2:20PM DESIGNING FOR CRAZY: CREATING EMAIL DESIGN SYSTEMS FOR COMPLEX ORGANIZATIONS & AUDIENCES

The inbox must deliver unique, relevant experiences to engage today’s always-connected customer. Find out how design systems allow you to effectively and efficiently scale your creative and content to deliver the right message at the right time. For real.

2:20-2:25PM BREAK
 

2:25-2:50PM EiQ EXPERIENCES (DETAILS TO COME)

Give your brain a break and pick an interactive experience to attend with an EiQ sponsor as your host.

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2:50-3:15PM EiQ FLASH POINTS 

Choose the topic that interests you the most from these fast-paced breakouts:

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• How to Build Loyalty Strategies for The Rest of Us | As more brands successfully enter the loyalty arena, customers are becoming accustomed to these innovative offerings. This session will focus on creating loyalty strategies for marketers in less traditional industries. 
   

• Driving Commerce in a Covid World | While commerce becomes increasingly tied to the online customer experience, the most successful businesses are leveraging CRM & email to scale this new landscape. This session will arm you with the strategies and tactics to attract, interact and transact with customers in our post-Covid world.
   

• How to Be an IT & Marketing Whisperer | The best email programs blend art and science, tech and marketing into one common language, propelling companies forward. Find the magic words that can break down the digital silos and get your program humming.  
   

• Growth Hacking: Doing Amazing Things with Less | Growth hacking isn't just for buzzy Silicon Valley startups. This session will shine the spotlight on the marketing heroes with lean teams and budgets that also hold ambitious goals that are crucial to drive a business up and forward.

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3:15-4:00PM 10 GAME-CHANGING TRENDS YOU CAN’T IGNORE IN 2021 

This fun and forward-looking session looks into developments that will impact CX & loyalty, the marketplace and the world. 

4:00-4:30PM VIRTUAL COCKTAIL PARTY

We’ll gather to celebrate another great EiQ with virtual bartending demos, “live” music and other virtual treats.

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