Agenda

Thursday, April 30, 2020
8:00

COFFEE, BREAKFAST & PEAK-PERK ENERGY

Get fed and fired up for the best day in email.

9:30

THE CONNECTED CUSTOMER EXPERIENCE: REACHING ACROSS CHANNELS, SEGMENTS & SILOS

Cross-channel orchestration is all the rage — but few brands truly deliver a seamless experience at scale. Learn how CDPs, DMPs, cookies and content can be woven together to create an exceptional customer experience for all.  

SURPRISE OPENING

The EiQ attendee experience wouldn't be complete without more than a few surprises, and our opening session is no exception. 

9:00

MORNING BREAK

10:15
10:30

DATA, ANALYTICS & SCIENCE: HOW TO UNLEASH YOUR PROGRAM’S FULL POTENTIAL 

Once banished to spreadsheets, eCRM now fully relies on this powerhouse trio to take things to the next level.  Learn how to embrace your inner nerd with smart insights, relevant content and revenue-generating optimization.  

EDGE OF THE INBOX

This year’s signature session will once again prove that it is an exciting time to be making email. Settle in to see what’s on the forefront of email innovation — including an update from the folks at Google AMP. 

11:15
12:00

LUNCH

2:45

AFTERNOON BREAK

DESIGNING FOR CRAZY:

CREATING EMAIL DESIGN

SYSTEMS FOR COMPLEX ORGANIZATIONS & AUDIENCES 

The inbox must deliver unique, relevant experiences to engage today’s always-connected customer. Find out how design systems allow you to effectively and efficiently scale your creative and content to deliver the right message at the right time. For real. 

2:00
1:15

EMAIL & LOYALTY:

THE MAGICAL DUO

Loyalty programs have evolved into powerhouse data platforms that can delight your brand’s best customers. Dive deep into how email can be more than a delivery platform for transactions and promotions. See how it can make your brand even stickier through brilliant segmentation, AI and content. 

AWARDS PRESENTATION

Time to give props to the email rockstars who walk among us with the crowning of The Whiz and The Maverick award winners. Be sure to nominate your favorite #emailgeek (or yourself) here.

1:00

BUILDING THE DREAM:

MAKING A FULLY DYNAMIC

EMAIL PROGRAM A REALITY

Learn directly from an e-commerce giant that built a dynamic program from the ground up, delivering custom messages on each and every send. 

3:00
3:20

HOW TO BE AN

IT & MARKETING WHISPERER

The best email programs blend art and science, tech and marketing into one common language, propelling companies forward. Find the magic words that can break down the digital silos and get your program humming.

RETENTION VS. ACQUISITION: HOW TO SYNCHRONIZE & MASTER EMAIL’S TWO PILLARS

No one can have a great email program without mastering the two original super powers: acquiring customers and keeping them around. Dive deep on how to marry the two into a driving force for your business. 

3:50
4:30

WHEEL OF EMAIL FORTUNE

Would you like to buy a vowel? Perhaps you’d rather sit back and watch the brave contestants test their email knowledge as the wheel spins in a celebratory closing of the day.

COCKTAILS, TUNES & GOOD VIBES

Celebrate the end of an amazing day with great bites, cocktails and music. Oh, and the best #emailgeeks in the industry.

5:00

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