Speakers

David Sierk

Product Marketing Manager | Google

David Sierk is a Product Marketing Manager at Google NYC where he focuses on building Marketing Automation programs and tools that are designed to help B2B marketers exceed their goals.

 

Prior to joining Google, David was Dell’s U.S. Consumer and Small Business Email Strategy Lead. He graduated from the University of the South with a degree in British History.

 

Currently, David resides in New Jersey with his wife and dog, who believes herself to be human.

 

Kaitlyn White

Digital Experience Consultant | Chick-fil-A

Kaitlyn works in Marketing at Chick-fil-A as a Digital Experience Consultant. She is responsible for leading the Chick-fil-A One guest engagement strategy, Chick-fil-A’s customer membership program which allows guests to earn free treats, order ahead and fuel a personalized restaurant experience.
 
Prior to joining Chick-fil-A in 2016, Kaitlyn served as VP, Strategy for Dragon Army, a mobile innovation company in Atlanta, GA, where she developed mobile strategies for brands including Turner Sports, Mizuno and Red Bull.

 

She is a graduate of the University of Georgia, an avid bulldog and runner.

 

Seth Weisfeld

Product Manager, Growth Traffic | Pinterest

Seth Weisfeld is the lead Product Manager for Growth Traffic at Pinterest. Growth Traffic focuses on fostering sustained user (re)engagement leveraging email, push notifications, SEO, and paid advertising.

Seth studied computer engineering at the University of Texas, Austin and co-founded ADRevolution, a pioneer in email marketing and customer conversion.

Emily Rusch

Email Marketing Manager | Peloton

Emily Rusch is the Email Marketing Manager at Peloton, a disruptive tech company revolutionizing fitness by merging high design with modern technology to provide access to live and on-demand group fitness classes in the comfort of your home. Emily leads all email initiatives across the company, with a focus on creating a highly personalized email experience for Peloton Members.

As an experienced Email Marketer in the health wellness and fitness industry, Emily is passionate about using data-driven insights and marketing automation to drive action beyond the email inbox.

Jens Nicolaysen

CMO | Shinesty

Jens is the CMO at Shinesty, an irreverent clothing brand based in Boulder, CO whose mission is to force the world to take itself less seriously. He is responsible for leading all brand and channel strategies across the company’s portfolio of products and categories. 

 

Prior to Shinesty, Jens worked as a marketing consultant for large consumer brands, including Pernod-Ricard, Nestlè, Coca-Cola, Starbucks, New Belgium and others. When he isn’t trying to get his customers to at least chuckle at Shinesty’s emails, you can find him sampling Colorado's many craft beer taprooms with his wife and 2 Golden Retrievers, Leif and Leo.

Carolina Flores

VP of Email Best Practices Standards and Innovation | Citi

Carolina is passionate about mobile first design, dynamic personalization, and is a strong advocate for digital accessibility. She works to drive operational efficiencies to scale production. Her most notable work at Citi is the development of a flexible stackable module system that is ADA compatible, pre-coded and pre-tested for creation and development of email.

She holds a Bachelor of Administration in Marketing Management from Baruch College, an MBA from St. Joseph’s College and she obtained a Digital Media Certificate from New York University. Currently, Carolina resides on Long Island with her husband, daughter and senior citizen Yorkie.

​Eric Ross

Digital Communications Process Manager | Progressive Insurance

​Eric Ross has held a variety of roles at Progressive Insurance that have broadened his perspective about product marketing, digital communications, and branding.

 

While striving to build long lasting customer relationships, Eric has found that quality emails, texts, push notifications, and chat sessions are imperative to that success. As the Digital Communications Process Manager, he enjoys building processes that help ensure those digital experiences are fantastic!

 

 

Jon Parise

Head of Customer and Partner Marketing | Kabbage

Jon Parise works at Kabbage, a technology company that built the first financial services data and technology platform to provide fully automated small-business loans. As Head of Customer Marketing, Jon is responsible for building the strategy for converting and retaining small business customers, leveraging both Marketing and Sales to drive revenue for the business. He also develops marketing strategies to help strategic licensing partners succeed through the Kabbage Platform.

 

Jon received his undergraduate degree from Marquette University and an MBA from The University of North Carolina - which explains his love for college basketball.

Lindsey Ford

Communications + Events Manager | Rheem

Lindsey has nearly two decades of communications experience. At Rheem, she established the company’s programs for media relations, social media and internal communications, and she led the overhaul of their decade-plus email marketing program. She also managed the creation of a robust video collection highlighting Rheem's products and programs. She serves as a member of the Rheem Heart of Comfort philanthropy program steering committee.

 

Previously, Lindsey spent nine years working in public relations agencies including Edelman. She earned her Bachelor's in Journalism with an emphasis in Public Relations from the University of Georgia. She lives in Atlanta with her husband, Kevin, and son, William. ​

Anusha Ramachandran

Senior Customer Marketing Manager | Navistar Inc.

Anusha Ramachandran is the Senior Customer Marketing Manager at Navistar. She serves as the customer experience champion and data change agent for digital transformation initiatives in the enterprise.

 

Anusha holds a Bachelor of Science in Electronics and Telecommunication Engineering as well as an MBA in Marketing and a Masters in Marketing Analytics.

 

She is passionate about applying her skill set & business-to-business experience to enable data driven storytelling and customer-focused strategy design and execution.

Rich Wilson

Vice President of Customer Experience | BrightWave

Rich leads BrightWave’s Strategy, Creative and Technology groups and is inspired by the idea that brands can become more meaningful to customers by synchronizing messaging strategy with a detailed view of the customer journey. He leads his teams through an iterative process of utilizing data, exploiting the full breadth of available technologies and integrating personalization into creative deliverables.

Rich started his career in 1997 as a copywriter. He went on to become an Associate Creative Director for IQ Interactive and a Creative Director for JWT Specialized Communications. Before joining BrightWave, Rich ventured out on his own to start Big Scary Cranium, an award-winning behavioral marketing and marketing automation agency.

 

Melanie Ruic

Director of Email Marketing | Penguin Random House

Melanie Ruic is the Director of Email Marketing at Penguin Random House. Her key responsibilities are to drive strategy for all corporate consumer-facing email programs to maximize customer engagement and revenue growth.

 

She began her career in advertising working on brands such as American Express, Fisher Price, Citymeals on Wheels, Eli Lilly, Beiersdorf (Nivea and Eucerin Brands) and Edward Jones.

 

Melanie then transitioned over to the client side managing CRM programs at BMW Corporate and also spent 5 years leading the email and mobile strategy for Avis and Budget Car rental brands. She brings a unique mix of creativity, passion and data driven insights to any role she takes on.

 

 

Raj Choudhury

President | BrightWave

Raj manages and inspires the teams that produce stellar work every day at BrightWave. As a self-proclaimed technology geek and an industry thought leader, he’s all about leveraging innovative solutions to create an efficient, collaborative and imaginative work environment.

Raj brings over 18 years of entrepreneurial agency experience to the BrightWave team. He co-founded Spunlogic in 1998 which later merged with Moxie, creating the largest digital agency in the Southeast. In 2014, Raj was hired as a CEO for the award-winning social Ad Tech company BLiNQ Media, providing new vision and rebuilding its technology teams. 

Raj is an investor in a number of technology startups, as well as a mentor to fellow entrepreneurs. He participates as a board member and advisor for a number of non-profit groups, including Everybody Wins! Atlanta and the Atlanta BeltLine Partnership (ABLP).

Andrea Short

Senior Strategist | BrightWave

A self-professed email geek, Andrea brings over a decade of experience in email to her role as Senior Strategist at BrightWave. As Senior Strategist, she leads the charge to audit, shape and guide email programs for her clients. This often begins with an in-depth discovery process and subsequent Program Roadmap outlining short-, mid- and long-term wins.


Exposure to brands spanning a wide variety of industry verticals has made Andrea a passionate advocate for the end-user. She believes subscriber-focused messaging driven by data makes for a more engaged, more profitable customer and a successful marketer. When she’s not saving the world one email at a time, Andrea enjoys crochet, craft beer, and her two crazy kids.

Ana Warner

Senior Email Marketing Manager & CRM | SeaWorld

Ana Warner leads data-driven marketing strategies for all 12 theme parks within the SeaWorld Parks & Entertainment portfolio including SeaWorld, Busch Gardens, and Sesame Place parks. She specializes in using audience segmentation, behavioral-based indicators, and predictive models to orchestrate automated marketing journeys across the customer lifecycle.

 

Prior to SeaWorld, Ana spent a decade in the retail marketing industry optimizing email programs for multi-billion-dollar brands like Sally Beauty Supply, Fossil, and Under Armour.

  

  

Lindsay Brothers

Product Manager | Indeed

Lindsay is a Product Manager at Indeed. Her team sends billions of job alert emails every month to job seekers around the world. Indeed is the world's #1 job site, with over 200 million unique visitors every month from over 60 different countries. Lindsay leverages data across the job search process in order to make decisions to help people get jobs.

Hadiyah Daché

Women of Email

Hadiyah Daché has spent a decade in digital marketing primarily for consumer brands. The last four years of her career have been focused on email and omnichannel marketing for high-growth startups in Silicon Valley.

 

As a full-stack email marketer, Hadiyah has lead strategy and developed emails for clients such as Merchbar, Zenefits, and Stanford University’s Graduate School of Business. Outside of marketing, she is an esteemed podcast producer and host. She currently hosts a short form, bi-monthly comedic podcast called Amen, Praise God!

 

Charma Parker

Marketing Innovations Manager | ATL Hawks and Philips Arena

Charma Parker is the Marketing Innovations Manager for the Atlanta Hawks and Philips Arena. For the past 2 years, she has led the team responsible for all Direct Response channels for both the sports and entertainment sides of the business but truly spends most of her days in her first love: email.

Prior to joining the Atlanta Hawks and Philips Arena, she was able to truly thrive in all things digital marketing-related by starting her own parenting blog, helping technology startups in the Atlanta area and landing her then dream job at Carter’s and OshKosh B’Gosh, working in both brands’ email and search channels for 3 years.

  

 

 

 

Thomas Barnhart

VP of Business Development | BrightWave

Thomas is a seasoned email and eCRM expert, having worked on strategic customer marketing initiatives for the last 8+ years for BrightWave. As VP of Business Development, he focuses on developing relationships with some of the best brands in the world. Recent client successes include CarMax, Cox Media Group, Ferrari Cars North America, Panera Bread Co., Rheem, SoFi, Synovus and UPS.

During his career, Thomas has conducted extensive customer marketing research and successfully developed and managed hundreds of B2C and B2B campaigns. Before joining BrightWave, Thomas specialized in CRM and email related strategic and tactical marketing efforts at rDialogue, an Atlanta-based loyalty and customer marketing consulting firm.

 

 

Amanda Sellers

Auction Marketing Coordinator | CarMax Auctions

At CarMax Auctions, Amanda is responsible for implementing processes that will increase acquisition and retention for their auctions. She also assists in maintaining world class customer service with other teams in her department. Her urge to have a career at CarMax began at a young age with her dad being a part of the company from the very beginning. CarMax is now a family affair- not only does Amanda and her dad work there, but her brother works there as well.

 

Prior to working at CarMax, she was a GM with a focus on marketing at Chick-fil-A. Amanda is an alumni of Radford University and enjoys spending her weekends with her husband and their mischievous miniature dachshund, Calypso.

David Daniels

CEO | The Relevancy Group

As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’,

 

David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands.

 

In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.

Robert Consoli

Director, Global Deliverability & ISP Relations | Adobe

Mr. Robert Consoli is an industry leader in Deliverability and currently serves as the Director of Global Deliverability & ISP relations at Adobe. He has more than 20 years of technology industry experience including, privacy, data governance, improving email delivery through best practices, and ISP relations. Mr. Consoli has a demonstrated track record of successfully building teams, helping growth-oriented companies expand operations and global reach while creating an amazing customer experience.

 

Prior to Adobe, Mr. Consoli served as the Head of Global Deliverability and Provisioning Services at IBM where he led teams responsible for the overall success of IBM’s email delivery, onboarding, provisioning and integrations.

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Lisa Bishop Beckham

Global Director, Digital Performance Management | Coca-Cola

Lisa leads an effort at The Coca-Cola Company to globally adopt a data-centric, measure and learn framework that optimizes consumers' experiences at all digital touch points. She has over 20 years of digital innovation and data-driven marketing expertise. Previously at Delta, she managed the SkyMiles Card from American Express, re-launched the Frequent Flyer Program as SkyMiles, and formulated the award-winning Escape Plan™. She also led the UPS Preferred Customer Program’s relationship-marketing database development, and founded an e-business.

 

Lisa is a graduate of the University of Georgia. She currently resides in Atlanta with her husband and three active teenagers. 

Liz Zaretsky

Senior Email Fundraising Strategist | Hillary for America

Liz Zaretsky is a freelance email and digital fundraising strategist, working with progressive political groups and candidates to raise money online in smarter and more honest ways. She was the senior email fundraising strategist for Hillary Clinton’s 2016 presidential campaign, helping to raise more than $330 million online and invite more than 3 million people to enter a contest to have dinner with Hillary Clinton. Before that, she was an email strategist and writer at the Democratic National Committee and on President Obama’s 2012 re-election campaign.

She currently lives in Brooklyn with her fiancée and a fire escape herb garden.

 

 

Justine Jordan

VP of Marketing | Litmus

After mastering table-based HTML in college, Justine Jordan fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns.  She is currently VP of Marketing at Litmus, where she and her team are obsessed with helping marketers create innovative, on-brand campaigns that engage and delight audiences.

 

Named “Email Marketer Thought Leader of the Year” in 2015, Justine is known for her candid, relatable, and actionable advice.

Paul Montopoli

Director of Digital Marketing and CRM | Ferrari North America

Paul Montopoli is the Director of Digital Marketing and CRM at Ferrari North America. He has 2 decades of experience as a marketing professional and an established track record for developing effective campaigns to improve new client acquisition and brand loyalty.

 

Paul previously worked for BMW, Maserati North America, and Land Rover North America and has strong branding experience with iconic luxury brands including direct experience launching three brands.

 

Paige Farrow

Senior Director, Marketing | Char-Broil

Paige Farrow is passionate about creating valuable, long-term connections between brands and their consumers.

 

As the Senior Director of Marketing for the iconic American grill company, Char-Broil, she leads brand development, spearheads strategy for all branches of content and connections marketing, and manages the brand’s e-commerce.

 

Prior to her current role at Char-Broil, Paige spent nearly six years at The Coca-Cola Company, where she pioneered digital and social initiatives for the Coke, Diet Coke and Coke Zero brands.

Laura Inman Nolan

Sr. Director of Audience Engagement | Cox Media Group

Laura is the Sr. Director of Audience Engagement for Cox Media Group. She is an experienced media leader and has worked in newspapers and digital for more than 24 years. Her areas of expertise include marketing, digital strategy, and product development.

 

When Laura isn’t focused on customer engagement, she is a busy mom to her 11-year-old daughter, Julia. She leads a Girl Scout troop, spends a lot of time driving to golf lessons and is currently trying to house break a new puppy. She is a native of Indiana but has called Atlanta home for the last 16-years and is completely loyal to Diet Coke, Chick-fil-A and Delta.

Leah Hopke

Senior Advisor, Email Marketing | AARP

Leah Hopke is a Senior Advisor of Email Marketing for AARP, a nonprofit, nonpartisan social welfare organization with a membership of nearly 38 million.

 

Leah develops and optimizes a range of email campaigns to maintain active email subscribers and members. The email campaigns comprise everything from comprehensive trigger programs based on meaningful implicit and explicit behaviors, to subscription-based newsletters.

 

Leah employs content marketing techniques to increase engagement and facilitate cross-channel sharing, dynamic personalization and optimizes email campaign performance across the entire digital experience. 

    

Nida Chaudhry

Direct Marketing Coordinator | Atlanta Hawks

For the last 2 years, Nida has been a part of the Atlanta Hawks and Philips Arena's marketing team. In this role, she is responsible for the management of enterprise email, mobile apps, and direct mail. Prior to joining the Atlanta Hawks and Philips Arena, Nida worked at the Houston Texans’ Analytics department where she was responsible for CRM initiatives, marketing automation tools, and assisting with data integrations. She also previously held roles with the Houston Rockets and ESPN.
 
Nida holds a bachelor's degree in Public Relations from the University of Houston and a Full Stack Development Certification from Georgia Tech.

Kristen Speagle

Director of Strategic Services | BrightWave

Kristen is a seasoned pro in many areas of digital marketing, but her primary love has always been email. She oversees all of BrightWave's strategic and analytic services, executing data-driven recommendations at the program and campaign level, audience and campaign analysis, testing and optimization recommendations and more.

Before coming to BrightWave, Kristen led the Verizon Wireless CRM team at Moxie USA. She also spent over 5 years at Silverpop gaining a deep understanding of email that allows her to develop unique and creative strategies to drive her clients’ goals.

 

 

Kevin Hickey

Director, Global Loyalty Marketing Channels | IHG

Kevin Hickey is the Director, Global Loyalty Marketing Channels at InterContinental Hotels Group (IHG). He manages consumer contact strategy and marketing communications worldwide that drive engagement and revenue on behalf of IHG hotel brands and loyalty programs.

 

Prior to InterContinental Hotels Group, Kevin managed International Marketing Communications for Delta Air Lines and interned with Lufthansa Airlines in Frankfurt, Germany.

 

He holds a Bachelor of Arts from the University of Michigan in Ann Arbor and an MBA in International Marketing & Finance from DePaul University in Chicago. 

Mary Abrahamson

Email Marketing Manager | Ferguson

Mary Abrahamson is an Email Marketing Manager at Ferguson Enterprises, the largest wholesale distributor of residential and commercial plumbing supplies, with operations spanning multiple business groups including bath, kitchen and lighting. She boasts a strategic, multi-channel approach with a keen eye for customer cultivation.

 

Both at ForRent.com and Ferguson, she has worked in the B2C and B2B worlds, and although her skillset is vast, her greatest expertise is in process improvements and campaign.

 

Mary is also lover of all things food, which shines through from time to time on her blog, Mary in the Kitchen.

John Thornton

Senior Director of Marketing | RentPath

John Thornton is the Senior Director of Marketing for RentPath covering ApartmentGuide.com, Rent.com, and Rentals.com. Additionally, John is the General Manager of Marketing Services, the team at RentPath that provides Paid Search and Paid Social as a service to properties.

 

Before joining RentPath, John was the leader of the Real Estate and Multifamily category at Google. His team was responsible for setting the digital vision for brands like Zillow, Realtor.com, CoStar, and RentPath. While at Google, John also worked in the Travel industry on online travel agencies, resorts, and destinations.

 

John graduated from Northwestern's Kellogg School of Management and the McIntire School of Commerce at the University of Virginia.

Rob Goates

Email Marketing Manager | SoFi

Rob Goates is an Email Marketing Manager at SoFi, a San Francisco based fintech company that provides student loan refinancing, mortgages, personal loans, and wealth management.

 

Like many people, Rob didn’t discover his love for email marketing until his budget-constrained company told him he would need to do it to keep his job. Enjoying the idea of employment, he learned the ropes and has since spent his time as an email marketer in a variety of capacities— from training small businesses to leading B2C campaign strategy and deployment for companies such as United Airlines, MLB, and Uber.

 

He currently lives in Salt Lake City with his family where he enjoys the best snow on earth and backpacking southern Utah, DIY home projects, and woodworking.

 

 

Brent Rosengren

Chief Client Officer | BrightWave

Brent is responsible for all client relationships and program success at BrightWave. He has a track record of providing strategic counsel and white glove service for brands like Aflac, Chick-fil-A, Equifax, LinkedIn and countless more.

 

Brent also serves as head coach for BrightWave's internal team, making sure they have everything they need to over-deliver on a daily basis.

Before joining BrightWave as the second employee in 2005, Brent gained invaluable exposure to consumer marketing best practices through client-side positions at WebMD and Southern Progress, a unit of Time Warner.

Genna Matson

Platform Engineer | BrightWave

If it's in the realm of email, it's in Genna's wheelhouse. She is a veteran in serval ESPs specializing in SFMC as a Certified Marketing Cloud Consultant. As a Platform Engineer at BrightWave, she architects solutions for large scale email programs for a variety of clients. 

​Genna has been on the agency side of marketing for over a decade. Always having a focus in email, she has previously held the roles of eCRM Email Developer, Web Marketing Specialist and Account Coordinator